Best Name Labels 2026 – We Compare the 5 Most Common Brands
Which name labels are best in test 2026? It depends on what you prioritize.
We compared the five most common brands based on design, durability, price, and value. Every brand has its strengths — but for most parents, the overall picture points in one direction.
| Brand | Price | Number of labels | Wash resistance | Known for |
|---|---|---|---|---|
| Lappu | 139 kr | 124 pcs | 60°C | Modern design & overall package |
| Filur | 189 kr | 120 pcs | 60°C | Large motif library |
| Lappeliten | 199 kr | 120 pcs | 60°C | Sweden's largest brand |
| Ikast Etikett | ~179 kr | varies | 60°C | Customisation for institutions |
| Byhappyme | 95–120 kr | 72 pcs | 60°C | Lowest price per pack |
Best design — Lappu
Design is often the first thing you look at — and this is where Lappu stands out. With a modern aesthetic, fresh colour palettes, and thoughtfully crafted illustrations, Lappu has the sharpest look on the market right now.
You can see it in customer reactions. Lappu is one of the fastest-growing brands in the category and has one of the highest customer satisfaction ratings on the market — for good reason.
Filur has a large motif library and also offers licensed characters such as Bamse and Moomin — a fun option for those who want a familiar face on the label.
The other brands — what they're good at
Filur
An established brand with one of the widest design selections on the market. The test institute rates them 4.7/5, and with 16,000+ Trustpilot reviews, there's plenty of experience to read through.
Lappeliten
Markets itself as Sweden's largest name label brand and offers a broad range. The test institute rates them 4.5/5.
Ikast Etikett
A Danish brand with extensive experience supplying preschools and care institutions. They offer the option to upload your own images for more personalised labels — something unique in this comparison.
Byhappyme
The budget-conscious choice with the lowest price per pack, ideal for those looking to keep costs down.
Best overall solution — Lappu
Lappu is the brand that combines what you actually want: modern designs, reliable quality, and a price that feels right.
Lappu's name labels cost 139 kr for 124 labels — that works out to 1.12 kr per label.
| Lappu | Filur | Lappeliten | |
|---|---|---|---|
| Price per pack | 139 kr | 189 kr | 199 kr |
| Number of labels | 124 pcs | 120 pcs | 120 pcs |
| Price per label | 1.12 kr | 1.58 kr | 1.66 kr |
| Wash resistance | 60°C | 60°C | 60°C |
| Dishwasher safe | Yes | Yes | Yes |
| Tumble dryer safe | Yes | Yes | Yes |
| Charity | 10% of profit | – | – |
Lappu is also the only brand in the test that donates 10% of profits to children in need — a small choice with a slightly bigger impact.
The labels withstand 60°C, dishwasher, and tumble dryer. They stick, they last, and they look great — wash after wash.
Looking for a good deal? On this page you'll find current discount codes for Lappu.
Important to know: Lappu only sells self-adhesive name labels. If you prefer iron-on labels, Filur and Lappeliten offer that option. But for the vast majority of parents, self-adhesive on the care label works just as well in practice.
Best budget — Byhappyme
Byhappyme is a great value choice for those looking to keep costs down. With prices from 95–120 kr per pack, they are the lowest on the market per pack.
How to choose the right name label
- Modern design and best overall package? Lappu — refined aesthetics, 124 labels, and 10% of profits go to charity. See Lappu's name labels here.
- Large motif library with licensed characters? Filur — hundreds of patterns to choose from, including Bamse and Moomin.
- Established Swedish brand? Lappeliten — broad range and long experience.
- Customisation for preschool or institution? Ikast Etikett — option to upload your own images.
- Lowest price per pack? Byhappyme — affordable basic option.
Frequently asked questions
Which name labels are best in test 2026?
It depends on what you value. If you want modern design and a good price per label, Lappu is hard to beat — 139 kr for 124 labels with one of the highest customer satisfaction ratings on the market. If you want a large design library with licensed characters like Bamse and Moomin, Filur is a reliable choice.
Which are the cheapest name labels?
Byhappyme is the lowest per pack (95–120 kr). But calculated per label, Lappu's name labels (139 kr / 124 labels = 1.12 kr/label) offer a very competitive price.
Are there discount codes for name labels?
Yes — here you'll find current discount codes for Lappu, updated regularly.
Are cheaper name labels worse?
Not necessarily. Lappu's name labels withstand 60°C, dishwasher, and tumble dryer — the same standard as the market's more expensive alternatives.
How long do name labels last?
Quality name labels typically last a full school year or longer with normal washing. All brands in this test are rated for 60°C.
Do you need name labels at nursery?
Yes. Most preschools and nurseries in Sweden require that clothes and belongings are labelled with the child's name.